2 Corinthians 2:14-17

But thanks be to God, who always leads us in triumph in Christ, and through us spreads and makes evident everywhere the sweet fragrance of the knowledge of Him. For we are the sweet fragrance of Christ [which ascends] to God, [discernible both] among those who are being saved and among those who are perishing; to the latter one an aroma from death to death [a fatal, offensive odor], but to the other an aroma from life to life [a vital fragrance, living and fresh]. And who is adequate and sufficiently qualified for these things? For we are not like many, [acting like merchants] peddling God’s word [shortchanging and adulterating God’s message]; but from pure [uncompromised] motives, as [commissioned and sent] from God, we speak [His message] in Christ in the sight of God.