Formed by the Game: 30 Days of Seeing God in the Liturgies of SportSample

NIL – Name, Image, Likeness

In today’s sports culture, Name, Image, and Likeness (NIL) opportunities have transformed how athletes see themselves. Social media followings, endorsements, and visibility often become the measure of worth. Athletes are conditioned to build personal brands, market themselves, and equate influence with value. Coaches, fans, and media can unintentionally reinforce this message, creating a liturgy of recognition that shapes identity around performance and visibility.

Scripture offers a redemptive lens. Romans reminds us that our identity is not determined by the world’s standards, but by the renewing of our minds in Christ. We are called to live according to God’s will, not the applause of followers or the value of endorsements. NIL provides influence and a platform, but it also presents an opportunity to point attention away from self and toward God’s glory. Athletes can steward visibility responsibly—encouraging others, modeling integrity, and reflecting Christ’s love—transforming personal branding into a spiritual practice.

Next time you engage with social media, endorsements, or public attention, remember that your true identity is rooted in Christ, not your followers or deals. Each post, interaction, or opportunity to influence others is a chance to serve as a witness and steward of God’s gifts. The liturgy of sport extends beyond the field into public platforms, shaping culture, influence, and witness.

NIL reminds us that influence can be sacred when oriented correctly. Rather than measuring worth by external recognition, we can cultivate humility, integrity, and a Christ-centered identity. Our visibility becomes a tool to glorify God, disciple others, and live faithfully in every arena of life.

Prayer:
“Lord, help me to see my identity in You, not in recognition, followers, or opportunities. Teach me to use the influence and platform You give me to honor You and point others toward Your glory. Amen.”